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Jared the kleptomaniac, Chike the unemployed IT guy, Patricia the shopaholic, and Jeff the meth dealer are trapped inside a Chicago supermall on Black Friday. Bridgefield Mall empties during a fire alarm, and most of the shoppers drive off into a strange mist surrounding the mall parking lot. They never return. Chike and his group try calling friends and family, but their smart phones won't work, not even Twitter. As the mist creeps closer, the mall lights flicker and surge. Bulbs shatter and spray glass into the air. Unsettling noises are heard from within the mist, as the meth dealer becomes unhinged and hunts the group within the mall. Cornered by the mist, and hunted from within, Chike and the survivors must fight for their lives while solving the mystery of what happened to Bridgefield Mall. Sometimes, a good sale just isn't worth it.